What is the aim of this campaign? Why do you feel this initiative is important to your store?
Specify The Number And Period Measured.
What is your projected uplift in sales if this campaign is approved?
List The Additional Support You Require
What is your funding expectation
ie.
– Store will fund 100% of campaign
– Store requesting head office to fund 30% of advertising spend
If you are requesting head office to fund part of this campaign, please explain why as head office is already spending a considerable amount on marketing.
Include;
– Headline Message
– Key Call Outs
– Images
– Details of Offer
– Terms & Conditions
